On its face, the latest single from indigenous musical act, Street Billionaires (SB) screams intrigue. Its title, “Aprachapre” is not a word that most can readily identify with, and for good reason. It’s a word that didn’t exist until SB’s Ijay created it.
Unconventional slangs and street culture have always gone hand-in-hand in the Nigerian industry; with acts like Zlatan, Slimcase and Mr. Real becoming famous for quirky, unusual sayings which gradually seeped into everyday lexicon. Till this day, there is no official meaning for the phrase, “Kapaichumarimarichupaco”, and that hardly matters, to be honest.
In the words of “Chazz”, – Will Ferrell’s infamous character from the N***as in Paris-sampled “Blades of Glory” – “Nobody knows what it means, but it’s provocative. It gets the people going!”
The difference with “Aprachapre”, however, is that it is heavily steeped in meaning – in general, and for the group’s members. “Aprachapre means ‘Person Wey Sabi,” Ijay adds, speaking on the song. The word is a nod to hustlers trying to make their way in the world, which represents both the group’s core demographic, and speaks to their individual origin stories.
You probably didn’t see that coming, did you? Well, neither did Ijay initially, who explains that the song was the result of pure serendipity. “Aprachapre was born from a vibe,” he says. “Actually, it’s a crazy story!”, interjects Gbafun – Ijay’s eccentric label mate and fellow SB member. “But we go save am for the documentary.”